Measuring what matters
Coles 360Impact delivers clarity and actionable insights, so you can understand what worked, why it worked, and how to optimise performance next time.
Better measurement, better insights
We have a suite of metrics, methods, and solutions to suit every campaign.
Coles 360Impact offers a 360-degree view of performance with a strong focus on causality for both addressable and non-addressable media.
With our comprehensive measurement capability, our partners gain:
Full transparency and industry-standard measurement
Confidence to optimise media spend for maximum return
Data-driven decisions that align investment with revenue outcomes
Four ways we measure impact
Provides a straightforward read of campaign performance by comparing key sales and customer metrics before and after activity.
Answers the question:
How did my media deliver and what’s the pulse on campaign performance?
Applicable for:
All channels
Links media exposure to individual shopper purchasing behaviour to understand how advertising influenced buying.
Answers the question:
How did the campaign influence exposed shoppers and through which behaviour?
Applicable for:
Addressable media channels
Uses test and control store groups to isolate the effect of media on in-store sales performance.
Answers the question:
How did the campaign impact ad‑exposed stores across product, brand, category, and competitor sales?
Applicable for:
Non-addressable media channels
Measures the incremental impact of omnichannel media using statistically modelled baseline sales compared with actual results.
Answers the question:
How did my omnichannel campaign drive incremental impact across all channels combined?
Applicable for:
Long duration omnichannel campaigns
Ready to create measurable impact?
Price and Promotions displayed are for illustrative purposes only.