Coles 360 today announced two senior appointments to strengthen its data, measurement and advertising capability, as it accelerates the growth of its retail media offering in Australia. Dave Moline has been appointed Head of Ad Product, and Michael Savio as Head of Data Intelligence and Measurement, bringing global experience from leading retail and digital businesses to help partners better plan, target and measure their media investment.

Dave joins from Roundel, Target’s retail media network in the United States, where he led commercial product and on-platform strategy. He brings deep expertise across advertiser and retailer environments, spanning media activation, custom development and platform integration, alongside a strong track record of scaling high-impact partnerships across the retail media ecosystem. In his role, 

Dave will focus on evolving the ad product solutions to help partners connect with the right customers more efficiently across the shopping journey, using Coles audience data.

“There’s a clear opportunity in retail media to continue to advance the advertising offering by making it more connected and impactful, leveraging our audiences to better connect brands with the right customers. I’m looking forward to building solutions that enable more relevant, outcome-led engagement across the entire shopping journey,” said Dave.

Michael joins the business with deep experience in automated marketing and measurement. Most recently at Coupang in South Korea, he scaled onsite and offsite channels across millions of customers and more than 100 advertisers, including the development of automated audience targeting and yield maximisation algorithms, with two US patent applications.

He previously held a senior role at Etihad Airways in the UAE, leading global marketing investment planning and measurement. This included customer segmentation, marketing mix modelling and multi-touch attribution, and building the organisation’s data science capability from the ground up.

At Coles 360, Michael will lead the strategy and development of advanced measurement solutions, with a focus on scaling closed-loop attribution and incrementality measurement and embedding a strong test-and-learn approach. His work will strengthen how performance is measured and understood, providing partners with greater confidence, transparency and clarity in their media investments.

“Coles 360 has a strong measurement foundation and a clear opportunity to lead in data-driven retail media. I’m excited to join the team and help scale measurement capabilities that deliver deeper, faster insights, greater transparency and ultimately stronger ROI for our partners,” said Michael. 

Coles 360 General Manager Tiffany Chen said the combined strength of the two leaders reflects the business’s focus on its next phase of growth.

“The retail media landscape is evolving quickly, and our partners are looking for more precise targeting and clearer measurement of performance,” said Tiffany.

“Dave and Michael bring deep experience across product and data, which will help us deliver more effective campaigns and stronger, more transparent results. These appointments are an important step in how we continue to scale Coles 360 and improve outcomes for our partners.”

Together, these appointments strengthen Coles 360’s ability to deliver more effective campaigns and clearer measurement, helping partners make more confident media investment decisions. 

These appointments underscore Coles 360’s continued investment in capability and leadership, with a clear focus on evolving its product and measurement offering to deliver more actionable insights, improved transparency and stronger, more consistent outcomes for partners.