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What is the Rainbow Challenge?

At Coles, we know just how important it is to get kids of all ages to eat better, healthier food every day. That’s why we’ve created the Rainbow Challenge, a program endorsed by Healthy Kids Association that encourages kids to eat all types of fruit and veg. We have also created a downloadable or free-in-store Rainbow Rewards chart to give kids the ability to track their progress on eating all the colours of the rainbow.

Win great prizes for your school

We’re giving away three prizes of $5000 to spend on a health project, and an all-expenses-paid cooking class at your school, for three lucky schools around the country that show us how they are bringing the Rainbow Challenge to life in their schools.



How to Enter

We are looking for short, creative videos on how you’re getting your school and students excited about eating fruit and veg using the Rainbow Challenge.To enter, simply:

1. Create a 30 second or less creative video of how your school is bringing the Rainbow Challenge to life 
2. Post the video on YouTube with your school’s name and ‘Coles Rainbow Challenge’ in the title description 
3. Include #RainbowSchoolChallenge as a video tag
4. Email an entry form to: that includes your contact details and the link to the video.
5. All videos and entry forms must be received no later than midnight on Tuesday 26th March 2019.

How will the entries be judged?

We’re letting Australia vote for the best and most creative entries around the country. The top ten entries by likes that are uploaded by Tuesday 26 March 2019 will proceed to a Coles judging panel, provided they meet all of the above criteria. These final ten entries will then be judged on their creativity and originality, and the best three as judged by Coles will be deemed the winners. You can find more details in the Terms & Conditions found below.

Increase your school’s chance to WIN

All primary and secondary schools in Australia are eligible to participate. All you need to do is encourage your students and their parents to vote for your school’s entry by midnight on Tuesday 26th March 2019 to get their entry to the final judging panel.


Download these items to enter